Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
|
Your cart is empty |
|||
Showing 1 - 3 of 3 matches in All Departments
The "New York Times" and "USA Today" Bestseller Reinvent your marketing to keep up with an ever-changing marketplace "A must-read for any business leader or marketer. It explains
how brands must be true to their essence and be reinvented to
remain relevant in this radically changed, information-rich, and
Internet-oriented world." "Pearson makes the clearest statement yet about the new world of
marketing, as he makes the difficult and complex concepts of brands
and reinvention understandable to everyone." "When it comes to global brands, Pearson has no peers. His
understanding of how companies and enterprises that breakaway from
their competitors and reinvent their businesses will inherit the
next era of global commerce is revolutionary." ""The Old Rules of Marketing are Dead" presents a new reality:
marketing must be reinvented if it is to remain relevant by placing
a premium on business acumen, strategy and communications." "Pearson has distilled 27 years of business experience into a
book that shows the old ways of marketing have been replaced by new
more up-to-date approaches and concepts to reinvent businesses and
brands--and drive profitable sales." "Tim Pearson's name is synonymous with strategy,
value-proposition development, and marketing. From now on, it will
be synonymous with reinvention and the new 'do or die' rules of
business." "Every leader and company director must learn the fundamental
rules and principles of reinvention that will bring marketing into
the 21st century. Reinvention must be the byword for this
post-Great Recession era and the changes it requires that will make
companies and businesses of all sizes great." About the Book: Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not. Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing--and bring your company's marketing into the twenty-first century. Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can't be measured. It all adds up to the age-old belief that marketing is an art, not a science--which couldn't be further from the truth. "The Old Rules of Marketing Are Dead" is a road map for breaking out of old, established--and increasingly ineffective--routines and reinventing your organization's marketing by: Positioning marketing as a business partner--not as a tool for meeting a strategic objective Holding marketing accountable for results with the application of hard data-- not vague qualitative measurements Providing leadership within your organization--not following the direction of everyone else From research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up--to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today's post-Great Recession business landscape. Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. "The Old Rules of Marketing Are Dead" has what you need to reinvent your products, your services--and your future.
The "New York Times" and "USA Today" Bestseller Reinvent your marketing to keep up with an ever-changing marketplace "A must-read for any business leader or marketer. It explains
how brands must be true to their essence and be reinvented to
remain relevant in this radically changed, information-rich, and
Internet-oriented world." "Pearson makes the clearest statement yet about the new world of
marketing, as he makes the difficult and complex concepts of brands
and reinvention understandable to everyone." "When it comes to global brands, Pearson has no peers. His
understanding of how companies and enterprises that breakaway from
their competitors and reinvent their businesses will inherit the
next era of global commerce is revolutionary." ""The Old Rules of Marketing are Dead" presents a new reality:
marketing must be reinvented if it is to remain relevant by placing
a premium on business acumen, strategy and communications." "Pearson has distilled 27 years of business experience into a
book that shows the old ways of marketing have been replaced by new
more up-to-date approaches and concepts to reinvent businesses and
brands--and drive profitable sales." "Tim Pearson's name is synonymous with strategy,
value-proposition development, and marketing. From now on, it will
be synonymous with reinvention and the new 'do or die' rules of
business." "Every leader and company director must learn the fundamental
rules and principles of reinvention that will bring marketing into
the 21st century. Reinvention must be the byword for this
post-Great Recession era and the changes it requires that will make
companies and businesses of all sizes great." About the Book: Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not. Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing--and bring your company's marketing into the twenty-first century. Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can't be measured. It all adds up to the age-old belief that marketing is an art, not a science--which couldn't be further from the truth. "The Old Rules of Marketing Are Dead" is a road map for breaking out of old, established--and increasingly ineffective--routines and reinventing your organization's marketing by: Positioning marketing as a business partner--not as a tool for meeting a strategic objective Holding marketing accountable for results with the application of hard data-- not vague qualitative measurements Providing leadership within your organization--not following the direction of everyone else From research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up--to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today's post-Great Recession business landscape. Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. "The Old Rules of Marketing Are Dead" has what you need to reinvent your products, your services--and your future.
|
You may like...
|